Creator Ownership Layer
TikTok forces creators to buy platform coins at a markup to spend money on their own growth. Creators own nothing.
Niva Coin is the same mechanic — but the creator owns it. Creators who own their platform currency stay longer, spend more, and bring others with them — that's our retention and acquisition engine built into the product itself.
- Niva Coin is a utility token — not equity, not a crypto bet. It's in-platform currency backed by real paying users, not speculation.
- Separate from the fundraise. Token issuance is tied to platform usage, not capital raised. Investors are buying into the subscription business — the coin is a growth layer on top.
- Built for CAC reduction and network effects. Creators earn and spend Niva Coin within the platform — driving engagement, retention, and organic acquisition without ad spend.
- Founder-controlled governance. Hybrid Council model — not a DAO. We are not ceding control of the platform to token holders.
The subscription business stands alone. The coin accelerates it.